Best Cruelty-free and Vegan Beauty Brands

Conscious commitment: A TikTok favourite, Milk Makeup is a clean beauty sensation. Born out of Milk Studios, a creative hub in downtown New York, they have a simple philosophy: to deliver products that are made from natural ingredients that are 100% vegan, cruelty-free and paraben-free – always. We love their refillable packaging, too.

Hero product: Trust us when we say this is THE best primer for keeping your makeup in place. It’s a sticky gel texture (but in a really good way) as it grips and locks in your makeup. If you have dry skin, then this primer will work wonders as it’s specially formulated with a cocktail of hydrating ingredients and antioxidants. If you’re on the hunt for a new primer, this is a must-try.

Tried and tested: “I got recommended this by a makeup artist as I have oily skin and needed a good primer for my makeup to grab on for it to last all day! The first time I used this, I could not believe the difference by the end of the day and it even made my makeup apply more smoothly. Could not recommend it enough!” - Katie, Customer Review

Conscious commitment: Sukin believes that everything we need to nourish our bodies can be sourced from nature, so their innovative formulas are free from silicones, sulphates and parabens, and bursting with plant-powered, natural ingredients. The brand also uses recyclable packaging and offsets all carbon emissions that it produces.

Hero product: Starring soothing Chamomile and Rosewater, Sukin’s refreshing, ultra-fine mist calms puffy and tired skin, leaving a softer texture and a more even skin tone. This alcohol-free spritz can be misted over your face whenever you need a pick-me-up or to lend skin a dewy glow.

Tried and tested: “I’m absolutely in love with this brand! It cleared my skin up, made it soft and radiant, and actually leaves you feeling good. Can’t praise the brand enough. Plus, it’s organic, free from chemicals and against animal testing, what more could a person want?” - Samantha, Customer Review