Before he was an Emmy-nominated television personality, New York Times best-selling ...
author, podcaster, and pop culture icon, Jonathan Van Ness was a professional hairstylist working in Los
Angeles and New York.
Now, with 15+ years in the industry, Jonathan is an expert hairstylist with decades worth of knowledge, always curious to learn more. Forever fascinated by ingredients and the science of beauty, Jonathan’s mother often found him crouched in the corner of the beauty store at the mall, arms filled with countless hair and body products. Jonathan’s constant curiosity led him to Amyris and their innovative ingredient, sugarcane-derived Hemisqualane. Instantly intrigued its deeply hydrating, nourishing properties,
Van Ness saw the revolutionary opportunity Hemisqualane could have in haircare. Sustainably sourced and ultra- hydrating, Hemisqualane has a refined structure that doesn’t live on the outside of the hair like traditional silicones. It deeply penetrates to assuage the damage from the inside out, filling the hair with moisture and restoring the balance of hair.
Through Hemisqualane, a lifelong passion for haircare, and the desire to embrace beauty from all walks of life, JVN was born. Jonathan brings his unique blend of inclusivity, self-care, and positivity to the haircare industry so that everyone can be their most gorgeous self. A lifetime passion project, JVN is Jonathan’s ultimate love letter to himself, the planet, and everyone who embraces their true self, so come as you are.